One of key reason for wide adoption of WordPress as a Web Content Management System (WCMS or simply CMS) has been the utter flexibility for content producers to not only publish the content easily, but also design the final web page without requiring any technical expertise or code writing. Under the hood, there are several components that help enabe this.


Most of the site customizations are done through customizer. Depending on specific fetures implemented in individual themes, the theme customizer allows you to make site-wide changes such as re-design the color palette and typograpy (and fonts); to more specific changes such as logos, site icon (also referred to as favicon) and more.

Our WooCommerce compatible premium themes allow a much more granular control over various aspects of site including such as adding/amending product grids, deciding number of products to be displayed, product categories being displayed and more. Another significant use of advance customizer features is using those for footers and widget customizations.

Page Builder

While customizer features are pre-defined, page builders provide an ultimate drag-and-drop flexibility to re-imagine content post. Without any coding knowledge, authors and shop managers can easily create campaigns, landing pages, sign-up forms without any technical knowledge. To avoid costly content re-creation on page builder migration, it is important to carefully evaluate your future needs to identify compatible page builder for your site needs.


Apart from the Customizer and Page Builders, there are specific content items such as sliders, banners, forms, address block, quote blocks, and more that are core to your web site content. There are core WordPress features (viz. Gutenberg Blocks) and thirdparty plugins (eg. various slider plugins) that help you build that visually appealing web presence.

Gutenberg Blocks

Introduced as key feature of the WordPress v.5 release, Gutenberg Blocks have been primarly imagined for the publishing user – easing the authoring, editing and publishing workflow with a drag-and-drop configurable ‘blocks’ of content in text, images, audio and video formats. It brings the same ease of use on desktop publishing to the web interface.

Sliders, Banners and more

There are common content formats such as sliders / carousels, banners with image background and text overlays, multi column icon headed lists, etc which are found across most web sites. Given the popularity of this content display format and their ubiqutous use, all our supported themes include sliders & banners to help content author to design and publish these are per their site design needs.